Top-Quality Website Design and Development

   

Search Engine Optimization

Or "Will my site be found in Google?"

Tropical Web Works has experience in what's called search engine optimization — optimizing Web sites for high visibility in search engines. We target the big three generally (Google, MSN, and Yahoo), but we construct and optimize our sites so that they are likely to be successful for their relevant keywords in all of the search engines. However, the first thing you should know is:

There are no guarantees for search engine rankings

When someone uses a search engine to search for a word or phrase on the Web, the major search engines, including Google, Yahoo, Ask Jeeves, and MSN, use complex algorithms to determine the order in which they will display the many sites that match for that word or phrase. The search engines are constantly tweaking their algorithms and juggling the factors that they consider in deciding which sites are the "most relevant" or "best matches" for any given term.

The major search engines do not sell placement in the top positions in their search engines results pages (SERPS), and no reputable firm can promise you top placement in any of the major search engines. It is possible to buy placements as "sponsored listings" or "sponsored results," which are generally set off visually from the regular search results. But the regular search results are determined solely by the search engine's indexing and algorithms, and no particular placement can be guaranteed.

Offering what the search engines like — and avoiding what they don't

Tropical Web Works studies the evolving search engine practices to keep up with the latest information regarding what works — and what doesn't — with the various search engines. We do not advise or recommend any of the "tricks" you may have heard about, such as cloaking, doorway pages, or "hidden text" on your page containing dozens of repetitions of your keywords.

Most such techniques are eventually discovered by the search engines, and when they are, the site in question may be dropped from the search engine's index altogether.

Rather than employing "tricks" that might work for the short term, Tropical Web Works prefers to build Web sites that are likely to succeed over the long term. We employ good coding practices and ensure proper server configurations to ensure that there are no technological obstacles to full indexing of your site. There are many different ways to create any given Web page; Tropical Web Works always chooses the more search-engine friendly method over "search-engine hostile" methods. We recommend including well-written, high-quality textual content on your site that is relevant to your preferred keywords. We can advise you on pursuing relevant "back links" to your site from other relevant sites, and on avoiding practices that could get your site banned.

How's our success rate?

Below are samples of just a few of our successes with search engines. Please keep in mind that the search engines continually tweak their algorithms, which can produce different search results following a tweak. These results were current in late 2006 and early 2007. Later searches may produce different results.

Pino Ialuna Construction

  • This site for a Masonry Contractor in Massachusetts appeared in the #1 spot in Google in a search for masonry service massachusetts less than 3 months after launch.
  • masonry service massachusetts
    #1 on Google
    #7 on MSN
  • masonry contractor south shore
    #3 on Google
    #1 on MSN
    #13 on Yahoo
  • masonry construction south shore
    #3 on Google
    #1 on MSN
    #13 on Yahoo
  • masonry south shore massachusetts
    #10 on Google
    #1 on MSN
    #29 on Yahoo
  • masonry stoughton massachusetts
    #1 on Google: #1
    #1 on MSN: #1
    #45 on Yahoo

Conscious Breath Adventures

  • Before it was even fully completed, this site for humpback whale-watching appeared in the #9 spot in Google in a search for swimming with humpbacks, and #7 in a search for humpback whales of the silver bank.
  • swimming with humpbacks
    #9 on Google
    #3 on Yahoo
  • swim with humpbacks silver bank
    #5 on Google
    #12 on MSN
  • humpback whales of the silver bank
    #7 on Google
    #3 on MSN
  • humpback whale encounter
    #5 on Google
  • humpback silver bank
    #9 on Google
    #7 on MSN
  • silver bank whales
    #12 on Google
    #5 on MSN
  • silver bank whale diving excursions
    #5 on Google

Gulf Island Sails

  • Within days of adding specifications and photos of the new Com-Pac Legacy, Gulf Island Sails was coming up in the top 5 in Google and MSN in a search for Com-Pac Legacy.
  • com-pac legacy:
    #1 in Google
    #3 in MSN
  • sailboat dealership florida:
    #1 in Google
    #1 in MSN
    #3 in Yahoo
  • precision sailboats
    #8 in Google
    #5 in MSN
    #3 in Yahoo
  • precision sailboats florida
    #1 in Google
    #2 in MSN
    #1 in Yahoo
  • precision 18
    #1 in Google
    #2 in MSN
    #6 in Yahoo
  • precision 23
    #4 in Google
    #1 in MSN
    #6 in Yahoo
  • com-pac sailboats
    #1 in Google
    #1 and #2 in MSN
    #3 in Yahoo
  • com-pac daysailers
    #4 in Google
    #1 in MSN
    #3 in Yahoo

JR Pottery

  • bizen pottery
    #3 on Google
    #1 on MSN
    #1 on Yahoo
  • japanese bizen pottery
    #7 on Google
    #1 on MSN
    #1 on Yahoo
  • bizen
    #1 on MSN
    #10 on Yahoo
  • jomon pottery
    #15 on Google
    #3 on MSN
    #16 on Yahoo
  • japanese pottery
    #10 on MSN
    #7 on Yahoo
  • sueki pottery
    #1 and #2 on Google
    #1 and #2 on MSN
    #1 and #2 on Yahoo
  • japanese wood fired pottery
    #7 on Google
    #1 on MSN
    #3 on Yahoo

Canvas Country

  • canvas helm covers
    #1 on Google
    #1 on MSN
    #2 on Yahoo
  • canvas fender covers
    #1 on Google
    #1 on MSN
    #4 on Yahoo
  • cockpit enclosures
    #9 on Google
    #1 on MSN
    #1 on Yahoo
  • canvas engine covers
    #2 on Google
    #1 on MSN
    #16 on Yahoo
  • marine canvas covers
    #10 on Google
    #1 on MSN
    #8 on Yahoo
  • isinglass cockpit enclosures
    #2 and #3 on Google
    #1 and #2 on MSN
    #1 on Yahoo
  • sailboat cockpit enclosure
    #2 on Google
    #3 on MSN
    #6 on Yahoo
  • sailboat cockpit enclosures
    #3 on Google
    #1 on MSN
    #1 on Yahoo

Interior Plant Scapes

  • plant scapes
    #1 on Google
    #1 on MSN
    #1 on Yahoo
  • patio scapes
    #1 on Google
    #1 on MSN
    #1 on Yahoo
  • sidewalk plants
    #7 on Google
    #1 on MSN
    #1 on Yahoo
Used sailboats and used powerboats for sale in Florida Used sailboats and used powerboats — from Punta Gorda Yacht Brokers

Punta Gorda Yacht Brokers

This small site for a brokerage that sells used boats in florida is intended only to supplement the brokerage's listings on Yacht World, yet comes up #2 in Google in a search on local used sailboats.

  • punta gorda yacht sales
    #3 on Google
    #1 on MSN
    #1 on Yahoo

Tropical Web Works

  • southwest florida web site development
    #1 on Google
    #2 on MSN
    #1 on Yahoo
  • punta gorda web site design
    #1 on Google
    #1 on MSN
    #3 on Yahoo
  • punta gorda web site development
    #1 on Google
    #1 on MSN
    #1 on Yahoo
  • port charlotte web site development
    #1 on Google
    #1 on MSN
    #7 on Yahoo
  • charlotte county web site design
    #1 on Google
    #1 on MSN
    #1 on Yahoo
  • web site development naples fort myers
    #3 on Google
    #13 on MSN
  • how will my website be found in google
    #1 on Google
  • how to be found by google and yahoo
    #9 on Google

Search Engine Optimization Sites

  • Infinity Aggregates — Clean fill dirt, bank run shell, and sand in Punta Gorda
  • Sail Naples — Naples, Florida charter sailing and sailing lessons

Punta Gorda Yacht Brokers

This small site for a brokerage that sells used boats in florida is intended only to supplement the brokerage's listings on Yacht World, yet comes up #2 in Google in a search on local used sailboats.

The Bamboo Stand: Bamboo Flooring and Furniture Tropical Affiliate Marketing — Serves as our "umbrella site" for our affiliate marketing activities
The Bamboo Stand — Bamboo flooring, bamboo furniture, and other bamboo products
Antique Fishing Tackle — Antique and vintage rods, reels, lures, and other fishing gear and accessories.
Bit and Rein — Tack shop with equestrian gear such as saddles, stirrups, and bits.
Civil War Memorabilia — Antiques and collectibles from the Civil War era.
Razors & Strops — Antique razors, strops, shaving mugs and brushes, and other shaving supplies.
Antique Fountain Pens — Vintage, antique and collectible fountain pens, pen sets, and inkwells.
Affordable Dog Supplies — Equipment & supplies for dogs
Camo World — Everything camouflage: camo hunting and camping gear, camo ATVs, camo dog collars, even camo dolls and window treatment.
Taxidermy — Taxidermy supplies, including dermestid beetles, mounted critters, and other taxidermy products.
Military Memorabilia — Antique and vintage military field gear, medals and ribbons, and other military memorabilia
Nock It Archery Supplies — Archery gear for the competitive archer and bowhunter, with a focus on left-handed bows and other items
Redneck Dixie — Stuff for the redneck in your life
Maritime and Nautical Antiques Nautical Antiques — Antique ships' compasses, portholes, anchors, lights, and other maritime antiques and memorabilia.
Antique Clocks — Vintage & antique grandfather clocks, pocket watches, watch fobs, and more.
Antique Chandeliers — Antique and vintage Tole chandeliers, French, Victorian and wrought iron chandeliers, and more.
Candle Sconces — Antique, vintage, and decorative candle wall sconces in many different styles.
Vintage Door Knockers — Antique and vintage door knockers in cast iron, brass, and other styles, including nautical theme door knockers, Victorian door knockers, and horseshoe shaped door knockers.
Canvas Covers — Find a cover for anything you need to cover
Tarp World — Tarps in all shapes and sizes, awnings, replacement canopy tops, and everything tarp-related
Artwork, clothing, decorative items with a nautical motif Nautical Motif — Clothing, interior decor, artwork, and other items with a nautical motif.
Spices and Sauces — Focusing on exotic seasonings such as wasabi, seaweed sushi nori, and other spices and condiments
Canvas World — Everything canvas: canvas shoes, canvas tents, canvas luggage, canvas laptop bags, canvas backpacks. If it's made of canvas, it's here.
Piggy Banks — The classic "piggy bank," plus antique coin banks, slot machine coin banks, animal coin banks, clown coin banks, and others.
The Gazebo Hut The Gazebo Hut — Types of gazebos, planning for a gazebo
Discount Marine Electronics — Affordable marine GPS units and chartplotters, handheld VHF radios, marine radar, and other boating electronics.
Sea Rays Online — Offering affordable Sea Ray powerboats, such as Cruisers and Weekends, online.
Affordable Cat Supplies — A huge collection of all types of cat equipment, food and toys.
Vintage, antique & classic cars — Sales and auctions of beautifully restored Model As and Model Ts, vintage Packards, classic muscle cars such as the Plymouth Fury and Pontiac GTO.
Parts for Motorcycles — Gauges, cables, frames, transmissions, and luggage racks for Harley Davidsons, Kawasakis, and other motorcycles.
Aviation Collectibles — Vintage and historical memorabilia from the world of aviation, including military and commercial aviation.

Beer Stuff Here Beer Stuff Here — Everything beer-related, including beer-brewing supplies, neon lights, mugs and steins, tap handles and home beer dispensers, and more.
Prohibition Memorabilia — Collectibles and mementos relating to Prohibition in the U.S. during the 1920.
Lanterns & Lamps — Collectible, decorative and antique lamps and lanterns, including antique railroad lanterns, antique ship's lanterns, art deco lamps, and more.
Scandinavian Art Glass — Decorative vases, bowls, candleholders and other art glass from Holmegaard, Lutken, Iitala, Kosta Boda and more.
Blades Online — Kitchen cutlery, camping and hunting knives, and multitools
Fifties Retro — Retro and vintage products reflecting the 1950s, including 50s style toasters and coffeemakers, retro kitchen tools, retro furniture and home decor,and more.
Feeding Baby — Antique high chairs, toddler utensiles, nursing pillows, and other products for baby and toddler feeding.
Great States of America Great States of America — Patriotic clothing, picnic items, yard decor, and other patriotic products.
Presidential Memorabilia — Mementos and memorabilia related to United States Presidents, including Lincoln, Roosevelt, JFK, Nixon and other.
Marine surveys of sailboats Hammock Country — Canvas, cotton and rope hammocks and hammock chairs.
Boat Seats — Camo boat seats, fold-down boat seats, cooler seats, pontoon seating, and other boat seats and accessories.
Ropes and Straps — Tie-down straps, dacron and nylon ropes, braided cords, and other ropes, lines and straps.
Canvas Tarps and Poly Tarps — Chock-full of valuable information about tarps.
Awnings & Canopies — All About Awnings
Bindings for Snowboards — Snowboarding products, including snowboards, bindings, and boots.
Science & Medicine Antiques— Antique stethoscopes and microsopes, old apothecary bottles, antique medical and surgical instruments, and more.
Marine Mechanic Training — Career info about inboard and outboard boat engine repair and maintenance
Boat Paint and Marine Painting — Painting your boat's bottom, deck, and non-skid surfaces
Com-Pac Sailboats — Information about the catboats and sloops from Com-Pac Yachts.
Com-Pac Sun Cat — The fun and trailerable little Com-Pac Sun Cat
Com-Pac Eclipse — The trailerable sloop for overnighters and weekends
Masonic Memorabilia — Affordable Masonic rings, watches and other jewelry, as well as other Masonic and Shrine merchandise.
Scouting Supplies — New and used Boy Scout equipment, including Boy Scout knives, uniforms and neckerchiefs, scouting manuals, and camping and hiking gear.
Powerboat Marine Surveys — Information and resources about marine surveys of powerboats.
Outside Lighting — Tips & resources for exterior yard lighting
Parts for Snowmobiles — Discount prices on snowmobile tracks, skis and runners, windshields, accessories, and other snowmobile parts.
Sailboat Surveys — Information and resources about marine surveys, with a particular emphasis on surveys of sailboats
Boat Detailing — Tips for boat detailing, including tips for do-it-yourself boat detailing and for hiring a professional yacht detailer
Square Rig Sailing — Information and history related to the traditional square rig sailing ships of the past.
MacGregor Sailboats — Information about the MacGregor 26M yacht.
Precision Sailboats — Affordable, fun small and mid-size sailboats
Professional Photography — Tips and information about hiring a wedding photographer or event photographer
Mah Jong Boutique — Mah Jong sets, cases, tiles, jewelry, and other Mah Jong items.

Contact Tropical Web Works today for your free initial consultation.

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Web Site Design by Tropical Web WorksSM
39021 Washington Loop Road
Punta Gorda, Florida 33982
Phone 941-916-5671
Fax 941-639-3916
info@tropicalwebworks.com
Website design and Website hosting in Port Charlotte, Punta Gorda, Cape Coral, Naples, Fort Myers, Englewood, and throughout southwest Florida
Specializing in custom Realtor Web sites for real estate agents · Search Engine Optimization · Dynamic database sites
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