Once again, I’m trying to help a client track down and gain control of their domain. A couple of years ago, they hired someone to develop their web site for them. He registered their domain in his name, and he apparently renewed it a year ago. But now he’s disappeared and they can’t locate him. None of their contact info for him reaches him. Their domain is on the verge of expiring, but they can’t find the previous developer to get him to renew it, nor can they renew it themselves. [Read more…]
Links, Google and Advertising
One of my clients (who has a very successful and busy site) recently asked me about selling text links on his site. He had been approached by someone (apparently a link broker) who was wanting to place a collection of links in the footer, sitewide. My client was asking me about format and location, but I didn’t even address those questions. I told him that before he decided to proceed down that path, he needed to know about Google’s stance on paid links and the nofollow tag. [Read more…]
Chuck Eichner, Realtor
This is an early real estate that incorporates the MLS’s IDX feed for real estate browsing and searching, but is not built on the WordPress platform.
Chuck Eichner wanted to focus on waterfront homes & condos and position himself as the local expert on waterfront property. So the home page features big buttons to take visitors directly to listings of waterfront homes, waterfront condos or waterfront homes with sailboat access to Charlotte Harbor.
Copyright and Copywrong
Copyright law seems to be poorly misunderstood by a great many people. I’m not an attorney, and I’m particularly not a copyright or intellectual property attorney, but I believe I have an informed layman’s understanding of copyright matters. Knowing the basics of copyright law and the legal issues surrounding the use of copyrighted material can help one stay out of trouble. I’ve had two recent copyright issues that might be helpful to discuss. [Read more…]
Com-Pac Yachts
Com-Pac needed a website that conveyed the company’s dedication to quality and attention to detail. They also needed to showcase videos of their boats and photo galleries for each boat.
Watch Out for Domain Registrar Phishing Attacks
Official-looking e-mails appear to be from prominent registrars — they’re really attempts to steal your domains
Both eNom and Network Solutions, two very large registrars that handle millions of domain registrations, are the target of a major phishing attack. It is believed that the perpetrators’ purpose is to acquire the login details for victims’ domain registrar accounts and thereby steal or otherwise compromise their domain registrations.
Maximize Your Return in Your Pay-Per-Click Real Estate Advertising
A good many of my clients are Realtors, and a good many Realtors throw away money on ineffective pay-per-click advertising because they haven’t taken the time to educate themselves on the tremendous opportunity afforded by this type of advertising. Pay-per-click advertising (a la Google AdWords) offers a type of advertising that has never before been available in the history of the world: Individualized mass-market advertising.
A Realtor may be an expert at marketing and selling real estate — but that Realtor may not be an expert at writing AdWords advertising copy or managing an online pay-per-click campaign. Pay-per-click is an easy way to get targeted traffic to your web site without waiting for the long-term results of organic search engine optimization. It’s also an easy way to throw away lots of money without seeing any return.
We’ve put together a few tips to help you fine-tune your PPC advertising to help you get the most bang for your buck. This article focuses primarily on real estate PPC advertising, but the concepts are applicable to most any type of service or product. [Read more…]
Didjoo Vote?
I voted. Had to hold my nose on some of my choices, but I did it. This would have been a good year to have NOTA as a choice.
Unbeknownst to me, my precinct moved since the last time I voted. I went to where I used to vote, but there was nothing there. Then I drove around aimlessly for a bit until I spotted the blue “Precinct 30” sign.
Here in Punta Gorda, we use old-fashioned pieces of paper and have to color in little ovals with a pen. I hate that — I never could color inside the lines. Also, I officially have middle-aged eyes, and I forgot to bring my reading glasses with me, so I had to squint painfully at the printing on the ballot to read it.
The election workers were, as always, pleasant and helpful. Around here, they’re always old, too. When I get old maybe I’ll have time to work elections.
NetBiz sez: “Get onto the first page of Google….”
Just in the past few days I’ve responded to several e-mails from clients asking my advice regarding e-mails that they’ve received from NetBiz. Here’s my take on NetBiz:
I’m not a fan of NetBiz. They’re not necessarily a scam, but they do seem to be at least somewhat misleading in how they represent themselves. [Read more…]
The Web: The Rules Are Different Here
Tonight we’re enjoying our first fire of the season in our fireplace. It’s quite a cheery little blaze.
The only thing is, since we live in south Florida, it’s really not cool enough yet for a fire. We had to open all the windows and turn on the ceiling fan to get the living room cool enough to have a fire. [Read more…]
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