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You are here: Home / Archives for Sonja Ray

META Keyword Tags and Search Engines

January 14, 2007 by Sonja Ray 2 Comments

I develop web sites for a living. One of my priorities is building search-engine-friendly sites that follow best practices for making sure that sites are easily spiderable by the search engine bots, and that the key on-page elements are present and used appropriately.

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Filed Under: Search Engines

Missing images

January 14, 2007 by Sonja Ray Leave a Comment

For about the umpteenth time, this morning I responded to a question on a newsgroup by some poor soul who didn’t understand why the images weren’t showing up on his web page. The links were correct. The images were uploaded to the correct directory. But when he viewed his page in his browser, the images […]

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Filed Under: Rants, Technology

Web site development, SEO, and Hippocrates

January 13, 2007 by Sonja Ray Leave a Comment

What do web site development, search engine optimization and Hippocrates have in common? A line from the Hippocratic Oath comes to mind: First, do no harm. In a previous post, I touched on how the technological factors underlying a web site are important to the site’s search engine optimization. These factors aren’t important so much […]

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Filed Under: Rants, Search Engines, Technology, Web Standards

Saves Time! Less bloat!

January 13, 2007 by Sonja Ray Leave a Comment

I use a fairly wide variety of software programs in my work, on both the Mac and PC platforms (primarily Mac, of course). Some programs stand head and shoulders above the others, because they provide so much value, and/or make my work (and my life) easier.

Adobe’s 800-lb. gorilla, Photoshop, is of course the mother of all graphics programs. Vector graphics, raster images, photos, scanning, touching up, resizing, cropping, retouching, batch processing. Every version of Photoshop is better than the last.

But everyone knows about Photoshop, whether they use it or not. What about all those little programs and utilities that not everyone knows about?

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Filed Under: Software, Technology

Web Works

January 13, 2007 by Sonja Ray Leave a Comment

I was just browsing the referral keywords for my company’s site, TropicalWebWorks.com, and I discovered that TWW shows up in Google at the #4 spot for a search on web works. Out of 683 million results. Just wow. I don’t imagine that phrase will bring much (if any!) paying work my way, but still…..

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Filed Under: Google, Search Engines

The Many and Varied Components of SEO

January 13, 2007 by Sonja Ray 1 Comment

Search engine optimization (SEO) is often referred to as if it is some single monolithic task. It’s not. SEO includes everything from the technical configuration of the server hosting a web site, to the site’s coding and structure, to the visible content on the pages, to the development of incoming links to the site from […]

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Filed Under: Search Engines, Technology

It’s about efficiency and time

January 12, 2007 by Sonja Ray Leave a Comment

I’m building some photo gallery pages for a client. Apparently the client will be regularly adding new photo galleries, and some of them will include a fairly significant number of photos. Sure, I can batch process the images in Photoshop to create the thumbnails and larger images, but the tools available to create the actual […]

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Filed Under: PHP, Technology

Google PR Update

January 11, 2007 by Sonja Ray Leave a Comment

Some years ago, when I worked in public relations in the corporate world, we hired a new employee in our department (the Public Relations Department, or PR for short). On her first day on the job, my boss, the department head, happened to see her as she drove into the parking lot — her car […]

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Filed Under: Google

The Official Blog of Tropical Web Works

January 11, 2007 by Sonja Ray Leave a Comment

Whenever you set out to do something, something else must be done first.

If this were not so, I would have started this blog long before now. Work on client sites always comes first. I finally decided to just do it.

Tropical Blogging will focus primarily on web site design and development, search engine optimization, technology, html and css standards, hosting, and other Internet-related topics. Most of the discussion will be aimed at the type of people who comprise the primary clientele of Tropical Web Works — smart businesspeople who are not necessarily steeped in the arcana of these topics. We might stray, from time to time, into politics, pop culture, current events, or other off-topic topics. But that’s okay. This is my blog, and I can write about whatever I want.

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Filed Under: Web Site Design

Robyn and Larry Sigurdson, Realtors

May 12, 2006 by Sonja Ray Leave a Comment

Robyn and Larry Sigurdson, Realtors

Another one of my earlier non-WordPress real estate sites. This one makes use of tropical imagery and colors to highlight the sunny south Florida location. The IDX feed from the MLS, property listings, browsing and searching, and featured listings are all part of this Punta Gorda real estate site. Robyn and Larry Sigurdon, Realtors

...Keep reading »

Filed Under: Portfolio

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