AdWord Express — not to be confused with Google’s AdWords Express — sent me a spam the other day touting their “exclusive top placement” service to put my site at the top of “ALL MAJOR SEARCH ENGINES.” They actually guarantee that my site will appear above all other sites on every search engine for my […]
...Keep reading »Maximize Your Return in Your Pay-Per-Click Real Estate Advertising
A good many of my clients are Realtors, and a good many Realtors throw away money on ineffective pay-per-click advertising because they haven’t taken the time to educate themselves on the tremendous opportunity afforded by this type of advertising. Pay-per-click advertising (a la Google AdWords) offers a type of advertising that has never before been […]
...Keep reading »NetBiz sez: “Get onto the first page of Google….”
Just in the past few days I’ve responded to several e-mails from clients asking my advice regarding e-mails that they’ve received from NetBiz. Here’s my take on NetBiz: I’m not a fan of NetBiz. They’re not necessarily a scam, but they do seem to be at least somewhat misleading in how they represent themselves.
...Keep reading »Eight Tips Every AdWords Advertiser Should Know
1. Multiple Campaigns First thing: You want to create multiple campaigns, with each campaign focused around a particular product, category or topic. For example, you could create Campaign A for Product A, Campaign B for Product B, and so forth. But you might also benefit by creating a campaign about Hot New Feature in Product […]
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