The keywords meta tag seems to get a lot of attention, but the description meta tag (meta content=”This is the description” name=”description” /) is one that actually matters.
Not for search engine optimization in the sense of helping a page appear higher in the search results.
I develop web sites for a living. One of my priorities is building search-engine-friendly sites that follow best practices for making sure that sites are easily spiderable by the search engine bots, and that the key on-page elements are present and used appropriately.
What do web site development, search engine optimization and Hippocrates have in common? A line from the Hippocratic Oath comes to mind: First, do no harm. In a previous post, I touched on how the technological factors underlying a web site are important to the site’s search engine optimization.
These factors aren’t important so much for their ability to rank a site highly, as they are for avoiding problems that can harm a site’s ranking.
I was just browsing the referral keywords for my company’s site, TropicalWebWorks.com, and I discovered that TWW shows up in Google at the #4 spot for a search on web works. Out of 683 million results. Just wow.
I don’t imagine that phrase will bring much (if any!) paying work my way, but still…..
Search engine optimization (SEO) is often referred to as if it is some single monolithic task. It’s not.
SEO includes everything from the technical configuration of the server hosting a web site, to the site’s coding and structure, to the visible content on the pages, to the development of incoming links to the site from other sites.