What do web site development, search engine optimization and Hippocrates have in common? A line from the Hippocratic Oath comes to mind: First, do no harm. In a previous post, I touched on how the technological factors underlying a web site are important to the site’s search engine optimization.
These factors aren’t important so much for their ability to rank a site highly, as they are for avoiding problems that can harm a site’s ranking.
These technological factors fall under the “Do no harm” umbrella. Don’t throw obstacles in the path of high rankings. Removing the obstacles won’t cause you to win that race — but it will make winning possible.