Tonight we’re enjoying our first fire of the season in our fireplace. It’s quite a cheery little blaze.
The only thing is, since we live in south Florida, it’s really not cool enough yet for a fire. We had to open all the windows and turn on the ceiling fan to get the living room cool enough to have a fire.
Years ago, there was a tourism campaign — I think it was sponsored by the Florida Tourism Bureau or some-such quasi-governmental agency. The tagline was “Florida: The Rules Are Different Here.”
That campaign was pretty lame, and it was widely ridiculed and lampooned. This was during the 1980s drug-running heyday, and the “Rules” tourism campaign came to be associated with that. But the message about different rules could be applied to website development. “The Web: The Rules Are Different Here.”
I frequently see sites — and am sometimes asked by new clients for re-designs of sites — that were obviously designed/developed/coded by someone with a background in print design who hasn’t yet learned that the rules are different here.
Many — probably most — print designers are perfectly capable of learning the “rules of the web” and how it’s different from print work. But all too many of them don’t.