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You are here: Home / 2007 / Archives for January 2007

Archives for January 2007

Dumb Error Messages

January 23, 2007 by Sonja Ray 1 Comment

Microsoft is the master, but many, many programmers and software development companies are guilty. I can’t count the number of times I’ve had the most meaningless error messages pop up on my computer screen. What set me off this morning? A client sent me a Word file. A simple, one-page Word file. I double-clicked it. […]

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Filed Under: Microsoft, Rants

Can your site be tweaked?

January 19, 2007 by Sonja Ray Leave a Comment

Many of my clients already have an existing web site when they contact me. Often they’re unhappy with their site’s visual design, or its functionality, or its performance in the search engines. I hate — I really hate — telling a potential client that their site needs to be completely re-developed from the ground up […]

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Filed Under: Search Engines, Technology, Web Site Design, Web Standards

The Infamous Canonical URL Issue

January 18, 2007 by Sonja Ray Leave a Comment

Difficult as it may be to believe, but by January of 2007, Google is still unable to recognize when URLs that obviously lead to the same page are in fact the same page. So what’s a URL, and what’s the problem here?

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Filed Under: Google, Search Engines, Technology

Top Ten Easiest Code Tweaks To Improve Your Site’s Search Engine Performance

January 17, 2007 by Sonja Ray 1 Comment

A unique, custom title tag on every page in the site

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Filed Under: Search Engines

Boxing the Sandbox

January 17, 2007 by Sonja Ray Leave a Comment

Is there a sandbox or is there not? Is the question purely one of semantics? Let’s see what Googler Matt Cutts actually had to say:

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Filed Under: Google, Search Engines

SEO Hacking for Fun and Profit

January 17, 2007 by Sonja Ray Leave a Comment

Timing is everything. I launched this blog on Jan. 11. On about the 15th, some crazy hacker started hitting SEO-related blogs, using a security vulnerability discovered in the WordPress blog software. Just my luck. The story of my life.

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Filed Under: Search Engines

Choosing a domain name

January 17, 2007 by Sonja Ray Leave a Comment

You’ve decided your business needs a web site. Good, that’s the first step. You have a lot of additional steps to get through before you actually have a web site. One of those steps is selecting a domain name for your site.

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Filed Under: Domains and Domain Names

Linkbait: What is it?

January 17, 2007 by Sonja Ray Leave a Comment

Web sites need inbound links to do well in search engines. One-way, unpaid-for links are clearly the types of links the search engines prefer. How does one go about getting such links?

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Filed Under: Search Engines

On-page SEO: What matters, what doesn’t

January 16, 2007 by Sonja Ray Leave a Comment

My quick rundown: Title tag: Yes, this one’s a biggie. All indications are that the title of the page matters a lot to Google and the other SEs. Every page on a web site should have well-written title that accurately summarizes the page’s main focus.

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Filed Under: Search Engines

Google Maps

January 15, 2007 by Sonja Ray Leave a Comment

Yesterday I sniped at Google with my No NoFollow post, but today I’m here to praise Google. The technology that powers Google Maps is so very cool, and the very best thing about it, in my opinion, is that Google lets us use that technology right on our very own web sites!

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Filed Under: Google, Technology

META Description Tags

January 15, 2007 by Sonja Ray 2 Comments

The keywords meta tag seems to get a lot of attention, but the description meta tag (meta content=”This is the description” name=”description” /) is one that actually matters. Not for search engine optimization in the sense of helping a page appear higher in the search results.

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Filed Under: Search Engines

No NoFollow

January 14, 2007 by Sonja Ray 3 Comments

I just edited the files in my wordpress template to remove all traces of the rel=”nofollow” attribute from links in this blog. All links, including those in comments and signatures, are now your basic bog-standard “follow” links.

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Filed Under: Google, Rants

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