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Search vs. Direct Navigation

July 29, 2008 by Sonja Ray Leave a Comment

So I have a client I’m developing a website for. The client has been great to work with, and we’ve made good progress on the new site. But there was a problem: The client kept complaining that he couldn’t reach his site — he was getting “not found” error messages. He told me that he […]

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Filed Under: Clients, Search Engines, Technology

A Face Lift in Cape Coral?

July 24, 2008 by Sonja Ray Leave a Comment

I received a well-written, but completely absurd, spam e-mail yesterday. It started out by saying: “I was looking at websites under the keyword face lift cape coral and came across your site tropicalwebworks.com. I see that you’re ranked #1 on page 18 in google. I am not sure if you are aware of why you’re […]

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Filed Under: Rants, Search Engines

WordPress Upgrade

July 17, 2008 by Sonja Ray Leave a Comment

WordPress version 2.6 just came out. I installed it from scratch on a new blog. The installation went beautifully, and I liked the new Admin interface.

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Filed Under: Rants, Software, WordPress

Ebay and Linkbaiting

April 10, 2008 by Sonja Ray 6 Comments

This month I, along with thousands of other eBay affiliates, have been busy little bees converting all of our eBay affiliate links to use the new eBay IDs and format, thanks to eBay’s announcement that they were leaving Commission Junction and taking their affiliate program in-house.

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Filed Under: Search Engines

Minor SEO Changes, Major SEO Effect on a Minor Site

March 28, 2008 by Sonja Ray 3 Comments

It’s very satisfying to spend a great deal of time developing a new site from scratch for a client, taking pains to ensure that the site is search-engine friendly, and then to see that site do well in the search engines after launch. But it’s also surprisingly satisfying to spend a few hours optimizing a […]

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Filed Under: Google, Search Engines

Ethics and Web Design – The Professional Responsibility of the Web Designer

March 14, 2008 by Sonja Ray 2 Comments

Apparently I’m part of a small minority of web developers who believe that the developer has a level of professional responsibility toward the client, regardless of whether the client knows, understands, or requests same.

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Filed Under: Rants, Search Engines, Web Site Design, Web Standards

The News Online: Usability is Lacking

March 12, 2008 by Sonja Ray 3 Comments

Daily newspapers have been fighting decreasing readership and falling subscriptions for at least a couple of decades now. More and more, newspapers are putting their content online. For that I salute them. But the web is now about 15 years old, and I wonder why so many newspapers still don’t manage to get some of […]

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Filed Under: Usability

WordPress vs. Blogger

January 12, 2008 by Sonja Ray 9 Comments

Sometimes, one of my clients wants or needs a blog. And the question always arises, should they use one of the free hosted blogging platforms, such as Typepad or Blogger or a hosted blog at WordPress.com, or should they download the WordPress software from WordPress.org and host it on their own site?

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Filed Under: Hosting, Web Site Design

Network Solutions Caught Front Running

January 11, 2008 by Sonja Ray Leave a Comment

“We had to destroy the village in order to save it, sir!” That was basically the response of Network Solutions when it was caught with its hand in the cookie jar, registering domains for themselves that people had looked up in their whois registry. NetSol basically defended their contemptible practice by saying, “In order to […]

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Filed Under: Domains and Domain Names

Phishing and Phishing Detection

January 5, 2008 by Sonja Ray Leave a Comment

A PayPal Phishing Attempt

I recently had 2 diametrically opposite experiences with phishing. In the world of the Internet, “phishing” is when some entity (a scammer) — typically, a website or e-mail sender — pretends to be some organization that a user has a relationship with, and attempts to entice the user into providing personal and confidential information (such […]

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Filed Under: Microsoft, Rants, Technology

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With two decades of experience in website development, I have the background and expertise to provide you with a website that will exceed your expectations. I cut my teeth on manual HTML coding back in the 1996 — the web's Jurassic era — before … Read more...

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