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Archives for 2008

Copyright and Copywrong

November 16, 2008 by Sonja Ray 4 Comments

Copyright law seems to be poorly misunderstood by a great many people. I’m not an attorney, and I’m particularly not a copyright or intellectual property attorney, but I believe I have an informed layman’s understanding of copyright matters. Knowing the basics of copyright law and the legal issues surrounding the use of copyrighted material can […]

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Filed Under: Clients

Com-Pac Yachts

November 6, 2008 by Sonja Ray Leave a Comment

Com-Pac Yachts

Com-Pac Yachts (aka the Hutchins Company) makes wonderful little daysailers — what they call “a new breed of catboat” — as well as very livable cruising sailboats. Com-Pac’s CP-23 Pilot House won Sail Magazine’s 2012 Best Boat Accommodations award. Com-Pac needed a website that conveyed the company’s dedication to quality and attention to detail. They […]

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Filed Under: Portfolio

Watch Out for Domain Registrar Phishing Attacks

November 5, 2008 by Sonja Ray Leave a Comment

Phishing warning posted on Network Solutions home page

Official-looking e-mails appear to be from prominent registrars — they’re really attempts to steal your domains Both eNom and Network Solutions, two very large registrars that handle millions of domain registrations, are the target of a major phishing attack. It is believed that the perpetrators’ purpose is to acquire the login details for victims’ domain […]

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Filed Under: Domains and Domain Names

Maximize Your Return in Your Pay-Per-Click Real Estate Advertising

November 4, 2008 by Sonja Ray 2 Comments

A good many of my clients are Realtors, and a good many Realtors throw away money on ineffective pay-per-click advertising because they haven’t taken the time to educate themselves on the tremendous opportunity afforded by this type of advertising. Pay-per-click advertising (a la Google AdWords) offers a type of advertising that has never before been […]

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Filed Under: AdWords

Didjoo Vote?

November 4, 2008 by Sonja Ray Leave a Comment

I voted. Had to hold my nose on some of my choices, but I did it. This would have been a good year to have NOTA as a choice. Unbeknownst to me, my precinct moved since the last time I voted. I went to where I used to vote, but there was nothing there. Then […]

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Filed Under: Technology

NetBiz sez: “Get onto the first page of Google….”

October 29, 2008 by Sonja Ray 4 Comments

Just in the past few days I’ve responded to several e-mails from clients asking my advice regarding e-mails that they’ve received from NetBiz. Here’s my take on NetBiz: I’m not a fan of NetBiz. They’re not necessarily a scam, but they do seem to be at least somewhat misleading in how they represent themselves.

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Filed Under: AdWords, Google

The Web: The Rules Are Different Here

October 27, 2008 by Sonja Ray Leave a Comment

Tonight we’re enjoying our first fire of the season in our fireplace. It’s quite a cheery little blaze. The only thing is, since we live in south Florida, it’s really not cool enough yet for a fire. We had to open all the windows and turn on the ceiling fan to get the living room […]

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Filed Under: Search Engines, Usability, Web Standards

Search vs. Direct Navigation

July 29, 2008 by Sonja Ray Leave a Comment

So I have a client I’m developing a website for. The client has been great to work with, and we’ve made good progress on the new site. But there was a problem: The client kept complaining that he couldn’t reach his site — he was getting “not found” error messages. He told me that he […]

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Filed Under: Clients, Search Engines, Technology

A Face Lift in Cape Coral?

July 24, 2008 by Sonja Ray Leave a Comment

I received a well-written, but completely absurd, spam e-mail yesterday. It started out by saying: “I was looking at websites under the keyword face lift cape coral and came across your site tropicalwebworks.com. I see that you’re ranked #1 on page 18 in google. I am not sure if you are aware of why you’re […]

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Filed Under: Rants, Search Engines

WordPress Upgrade

July 17, 2008 by Sonja Ray Leave a Comment

WordPress version 2.6 just came out. I installed it from scratch on a new blog. The installation went beautifully, and I liked the new Admin interface.

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Filed Under: Rants, Software, WordPress

Ebay and Linkbaiting

April 10, 2008 by Sonja Ray 6 Comments

This month I, along with thousands of other eBay affiliates, have been busy little bees converting all of our eBay affiliate links to use the new eBay IDs and format, thanks to eBay’s announcement that they were leaving Commission Junction and taking their affiliate program in-house.

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Filed Under: Search Engines

Minor SEO Changes, Major SEO Effect on a Minor Site

March 28, 2008 by Sonja Ray 3 Comments

It’s very satisfying to spend a great deal of time developing a new site from scratch for a client, taking pains to ensure that the site is search-engine friendly, and then to see that site do well in the search engines after launch. But it’s also surprisingly satisfying to spend a few hours optimizing a […]

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Filed Under: Google, Search Engines

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